Together with partners and collaborators, we dedicated our design skills to developing a special installation for Christian Dior Couture 's Carousel of Dreams at Saks. For over six month, we worked with Dior's VM team to transform an artistic motif and design intent into a three-dimensional decoration equipped with programmable LED's. Over 25 designers were involved to develop fourty different design elements in record-breaking time. Starting from hand-drawn design sketches in May 2023, design details, material charachteristics, production methods and light effects were defined, tested and refined, for a complete mechanically engineered production to be launched in August of the same year. It has been an exciting journey, and having been invited to support Dior's VM team to make this happen, has been a great honour. The concept of 'holiday installation' has once again been redefined.
Task: Design Development + Production & Project Management
Together with partners and collaborators, we dedicated our design skills to developing a special installation for Christian Dior Couture 's Carousel of Dreams at Saks. For over six month, we worked with Dior's VM team to transform an artistic motif and design intent into a three-dimensional decoration equipped with programmable LED's. Over 25 designers were involved to develop fourty different design elements in record-breaking time. Starting from hand-drawn design sketches in May 2023, design details, material charachteristics, production methods and light effects were defined, tested and refined, for a complete mechanically engineered production to be launched in August of the same year. It has been an exciting journey, and having been invited to support Dior's VM team to make this happen, has been a great honour. The concept of 'holiday installation' has once again been redefined.
Task: Design Development + Production & Project Management