For Loro Piana's new opening in Sanya, China, we designed a temporary store in-line with the architectural concept that we developed earlier in 2023. Subtle colour tones and soft materials govern the ambiences, with wood essences and Loro Piana Interiors' own wallpapers creating a warm, yet fresh atmosphere. At the entrance of this boutique the main focus is on leather goods and accessories. For this latter category, a flexible wall system was created, where a wide range of product specific tools allow for the Visual Merchandising department to adjust the display according to collections varying needs. The main room has a round shape, to create an enveloping ambience which emphasises the warmth and softness of Loro Piana's ready-to-wear collections and light-weight shoes. Here, freestanding fixtures allow for a flexible set-ups, and exchangable backpanels enable future visual animations and refreshes. With their soft shapes, refined brass details and linen panels, the freestanding fixtures appear light and subtle, and support the display of garments visually and structurally, while taking a back seat. The finishes for the Men's area were chosen with slightly darker tones, where distinct green and brown hues match Loro Piana's institutional colours. Original furniture from the 1950's and 1960's, designed by Jens Quistgaard and Illum Wikkelsø merge smoothly into the architectural framework, giving a mid-century feel to this intimate space.
Task: Creative Design & Project Management
For Loro Piana's new opening in Sanya, China, we designed a temporary store in-line with the architectural concept that we developed earlier in 2023. Subtle colour tones and soft materials govern the ambiences, with wood essences and Loro Piana Interiors' own wallpapers creating a warm, yet fresh atmosphere. At the entrance of this boutique the main focus is on leather goods and accessories. For this latter category, a flexible wall system was created, where a wide range of product specific tools allow for the Visual Merchandising department to adjust the display according to collections varying needs. The main room has a round shape, to create an enveloping ambience which emphasises the warmth and softness of Loro Piana's ready-to-wear collections and light-weight shoes. Here, freestanding fixtures allow for a flexible set-ups, and exchangable backpanels enable future visual animations and refreshes. With their soft shapes, refined brass details and linen panels, the freestanding fixtures appear light and subtle, and support the display of garments visually and structurally, while taking a back seat. The finishes for the Men's area were chosen with slightly darker tones, where distinct green and brown hues match Loro Piana's institutional colours. Original furniture from the 1950's and 1960's, designed by Jens Quistgaard and Illum Wikkelsø merge smoothly into the architectural framework, giving a mid-century feel to this intimate space.
Task: Creative Design & Project Management