Our first virtual retail project in collaboration with MONOGRID involved us in designing immersive 360° spaces for premium whisky brand Royal Salute. The digital environments, inspired by private clubs, invite customers to explore the three-dimensional world of Royal Salute, with interactive hotspots that unlock stories, product information and value adding content.
Landing at the gate of a rural cottage in Scotland, visitors are invited to access the world of Royal Salute with exciting interiors that tell the stories behind selected whisky blends. We designed a secret bar with the intriguing atmosphere of a private club, for customers to discover selected whiskies and cocktail recipes at the bar, while warm materials and a subtle light setting create intimacy and expectation at the same time. For the special edition whisky Polo Estancia, a circular interior with wide openings towards the Argentinian Pampas is an hommage to Argentinian horse ranches hosting Polo clubs, while a room full of oriental sculptures and decorations, inspired by the artistic illustration of the very same label, function as backdrop for The CNY Edition.
Task: Creative Design
Our first virtual retail project in collaboration with MONOGRID involved us in designing immersive 360° spaces for premium whisky brand Royal Salute. The digital environments, inspired by private clubs, invite customers to explore the three-dimensional world of Royal Salute, with interactive hotspots that unlock stories, product information and value adding content.
Landing at the gate of a rural cottage in Scotland, visitors are invited to access the world of Royal Salute with exciting interiors that tell the stories behind selected whisky blends. We designed a secret bar with the intriguing atmosphere of a private club, for customers to discover selected whiskies and cocktail recipes at the bar, while warm materials and a subtle light setting create intimacy and expectation at the same time. For the special edition whisky Polo Estancia, a circular interior with wide openings towards the Argentinian Pampas is an hommage to Argentinian horse ranches hosting Polo clubs, while a room full of oriental sculptures and decorations, inspired by the artistic illustration of the very same label, function as backdrop for The CNY Edition.
Task: Creative Design